Is de-branding the new branding? Not so long ago consumers could not imagine we would be allowed to interact with our favourite brands through messages,
Data versus intuition Recently I got into a debate regarding wether design should completely depend on data, or should data simply be a guideline tool
The power is in the narrative The narrative affects the way we perceive and experience brands and products. For a long time, I did not
The tech giant and biggest messaging platform is set to start allowing its users to send and receive money directly on the App. These services
Brand positioning is defined as the conceptual place you want to own in the target consumer’s mind — the benefits you want them to think
Ethics as we all know are the moral principles of what is good and what is bad. They affect how people make decisions and lead
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