Cities and nations – To brand or not to brand? Place branding has been a relevant subject for quite some time. Councils, localities, cities and
The power of inclusive brands The traditional way of brand building is nearly gone. New brands are investing time in building their communities through social
BRAND IDENTITY When you think about brand identity/logo, there are few things you MUST FOCUS ON: 1. Minimalism 2. Simplicity 3. Industry 4. Concept 5.
The enclave of Dove, Fire, Cross… I see a lot of mishap in this terrain. It’s either the “set men” do not understand the personage
Is de-branding the new branding? Not so long ago consumers could not imagine we would be allowed to interact with our favourite brands through messages,
Data versus intuition Recently I got into a debate regarding wether design should completely depend on data, or should data simply be a guideline tool