The power of inclusive branding
The power of inclusive brands
The traditional way of brand building is nearly gone. New brands are investing time in building their communities through social media, content and brand experiences. No TV, no radio and only a few newspaper ads.
The same traditional media which allowed us to connect with the likes of Coca Cola and Mcdonald’s for over 50 years is now becoming less and less useful, as companies are looking to connect with consumers on a personal level.
But among these ‘social brands’, Red Bull has always been in the forefront when it comes to innovative brand positioning and PR.
By stepping out of their product market and tapping into everything from events in music, art, radical sports and even ‘space diving’, Red Bull has achieved a level of social equity and presence not many brands can relate to.
They have allowed their own communities to come in and help the brand grow.
It does not matter if you don’t buy their products now, the fact is you know who Red Bull is and what it stands for. And that’s powerful.
So, brands – Let people in.
Do you see communities as an important element for brands?
Source: Mario Alcantara Monteiro