When you think about brand identity/logo, there are few things you MUST FOCUS ON
When you think about brand identity/logo, there are few things you MUST FOCUS ON:
Note: No matter how simple you think a logo is, it does not reduce the cost of delivery. But most African entrepreneurs wants ambiguity, they want to see the cost of the logo displayed through Confusious ambiguity. “This is way too simple for a million naira” bla bla blaCalm down. Less is more!Good thinking equals good product.
Think like luxury brands, think simplicity and memorability.But wait, a logo that does not start from the development of brand blueprint, systems and itinerant organizational structure does not have Enterprise strength. Logos aren’t just a piece of art developed from the backside of no where. There should be in-line ideologies drawn from the “C.O.R.E” of the brand in question.
There are Strategic processes brand owners and their brand Strategist needs to articulate to arrive at a given core. Never make the mistake of thinking the idea in your head is all you need to develop a brand image. There’s idea interpretation and salability index. The idea in your head has to be interpreted to gain marketplace relevance.
Don’t run away from the core because you want it cheap!You can’t build a million dollar brand with a minimum wage brand ethics
By: CJ Benjamin ( The Brand Room)